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Tactics and Strategies for BtoB Email Marketing Segmentation
Delivering the right message at the right time to the right audience has always been at the core of email marketing success. According to a recent BtoB Magazine survey, marketers see “delivering...
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10 Shades of Segmentation — Better Email Targeting
Relevance = Results The goal of email marketing is relevance and action. Recipients want emails that speak directly to them and are interesting to them, while marketers want emails that get results....
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10 Tips To Improve Your B2B Email Marketing
Business to Business (B2B) email marketing should be approached differently than Business to Consumer (B2C) email. However, many B2B marketers find difficulty in creating successful B2B campaigns. We...
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Think Outside the Email: 6 Ways to Send More Relevant, Engaging Emails
We’ve written recently about list building, mobile and social email as well as email design and production. But what can you do outside the email to create better, more effective email campaigns? Here...
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10 Tips To Prevent Your Email From Being Marked As Spam
Your email campaigns are important to the success of your marketing efforts, but even the most well-intentioned message can hit a nerve with a recipient. In order to avoid having your subscribers click...
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10 Reasons Email Marketing is Better Than Social Media
Social media presents a wealth of new opportunities for marketers. Many find it has a lot of value in their marketing mix. But when compared to email marketing, does social deliver? Even with all the...
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Email Basics 202: The Top 15 Email Marketing Mistakes
Recently we featured a post on Email Marketing 101. Now we’re continuing the syllabus with a review of email mistakes. Hopefully, knowing mistakes that others make can help you avoid making them...
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Holiday Emails in Hindsight
Now that Christmas trees are trimmed and Santa is sober, we have the benefit of looking back to consider what went right and what went wrong with last year’s holiday emails. To be sure, it was a busy...
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9 Guidelines for Successful B2B Email Marketing
How often do you review your B2B email campaigns? A lot of B2B email marketers get into a rhythm with their campaign process. They create content, mail it and move onto the next campaign. But every so...
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9 Ways to Engage Your Email Marketing Database
Whether you realize it or not, your marketing success is dictated by the quality of your database. Are you treating your database with the care and respect it deserves? In order to optimize the value...
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12 Steps To Launch a New Campaign
On Your Marks… The first email announcing a new product or launching a new campaign may be the most important one you send. Here are some best practices to help you send that all important initial...
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